By
Cristina Rodriguez
crodriguez@gannett.com
Theron
Alex bought a cherry ICEE for himself and another for his passenger to sip on in
the heat Monday while he filled his Toyota Corolla with $1.98-per-gallon
gas.
"I really couldn't afford too much of anything but buying gas," the
Shreveport man said, remembering a few weeks ago when prices were dimes higher.
"Gas was so high I had to cut down on anything, like buying
cigarettes."
Now that average gas prices for northwest Louisiana are
$2.05, below the national average of $2.12, consumers are feeling a wave of
relief.
Average gasoline prices dropped 6 cents nationally between May 6
and Friday, following a slide in prices that began last month. Oil prices peaked
at $57.27 a barrel at the beginning of April but are now hovering around $47 a
barrel.
Several factors are contributing to the lower prices, including
an increased supply of both crude oil and gasoline and the completion of some
maintenance projects that had reduced capacity at the nation's
refineries.
But even with prices going down, gas station owners are still
embroiled in daily battles to see how low they can set prices.
Billy
Darzeidan, owner of Otto's Benton Road in Bossier City, said he's stopped
worrying about making a profit on gas. Sometimes he'll just break even or make a
few hundred dollars profit on a load of gas that cost him $17,000.
The
sacrifice helps draw in new people like Alex, and those people often use their
extra money in the convenience store, Darzeidan said.
"If you lower
prices, the customer comes inside and gets what he wants," he said between
serving fried chicken and burritos during the noon hour.
Malcolm Hudson
was also at the Otto's on Monday, but just to buy a Gatorade. He only fills up
his pickup near his home in Greenwood, he said.
"It's up and down, but
it's still cheaper," he said.
Motorists filling up on unleaded gas on
Monday at the Flying J Truck Stop in Greenwood paid $1.89 per
gallon.
"Our philosophy is as a company we will not be undersold," said
manager Kerry Lake. "So every day we go out and do a competitive price survey.
If there is somebody lower than us, obviously we match them, or if we can, we go
below them."
Fuel and merchandise sales are "up substantially" at the
truck stop compared to this time last year, he said, even though prices were
about $1.80 in early summer last year.
"It's probably because we're so
much cheaper," Lake said.
That directive comes from Ogden, Utah, at the
Flying J's corporate office. For the past two years, the surveys collected every
morning have been plugged into a computer, then the company decides what that
day's price should be.
"We don't make the decision to lower the price or
not," Lake said. "We're not privy to if we're making money on the fuel or
not."
As a result, the Flying J broke the $2 barrier about six weeks ago.
Prices fell below $1.90 last week, he said.
"We're getting a lot of good
customers out of this, and if we can treat them good, they'll be back," he
said.
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Local/State News
Motorists welcome falling gas prices
May 24, 2005
©The Shreveport Times
May 24, 2005
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